Grow your business by having a thoughtful chat with Aditi Nayar, Founder and Creative Marketing Partner at The Leaf
“There has to be a remarkable balance between visual & content” – Aditi Nayar
Aditi Nayar is the founder and creative marketing partner of The Leaf. She is a seasoned social media manager with a proven track record in the internet industry. She is a qualified specialist in areas such as film directing, photography, customer relationship management, art and art direction. she has Experience from 8 years in digital marketing with multiple brands in different industries like Swiggy, HealthifyMe, The Red Bangle Film etc.
The Leaf: Transform Your Online Presence
The leaf is an independent creative agency that is changing the way brands are viewed online through social media, digital marketing, branding, design and video. It was founded in 2019. In a world where digitization is a must and marketing – a powerful tool for every company out there. The sheet will help companies take that first step or add another flight of stairs to your foundation. “Everything starts with an idea”. Whether you want to start a business or turn a hobby into a profession, share your talents with the world. Whatever you need, the way you tell your story online can make all the difference. And this is where The Leaf hits the mark.
A short view.
The discussion started with Aditi explaining how the digital world has changed over the years. In 2020 in particular, digitization has had a pretty big success due to the Covid pandemic. It has accelerated the pace of the digital transition as every business is now focused on being online. Various brands have scaled back their offline marketing tactics and are executing more digitized strategies for their business. Many creative agencies in the market have quickly recognized the smell of growing trends and have constantly adapted.
The conversation continues where Aditi talks about how the technology is at its feet, where smarter and faster ways of online advertising are being found right on your doorstep every day. Skip a journey back in time where it took too long to make a huge impact on the market with your ad. Now we are in a digital age where this is not the case. Using trends immediately is the key to success. Aditi inspires us to search faster and faster for content that matches the ideas that are floating around at breakneck speed. Aditi also shares their thoughts on what they think is more important in marketing, keeping customers in mind.
She believes that image and content have to go hand in hand to strike that balance and cast a spell on customers. Corresponds to today’s standard where the market is content driven and there is a lot of thought about the visual platform.
When the conversation reaches its climax, we get to know the challenges, a world in which young minds drive the entire industry and in which new ideas place companies at the top of the trend bar. To survive in those tall waves and surf along the shore, Aditi believes the key is to create revolutionary and engaging content every now and then while maintaining consistency in order to stay on top. You can find more moving experiences in our podcast library, where a company is connected with motivation.
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About the host
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