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Scream Remake also serves as a “Get-Out-the-Vote” advertisement, and in 2020 as a Scary Movie
We all live the horror movie of 2020 – and one thing we have to do to stop it, like a Scream-inspired short: Vote. The short, which advertises Vote.org but is not affiliated with the website, stars Rachel Bonnetta, host of Lock It In on Fox Sports 1 and Podcast Hall of Shame on Crooked Media, and was directed by Mina Park.
See: Filmed at home with minimal resources, the two-minute “horror” film is a call to action.
Restaurants name items after celebrities in a pandemic game for young visitors
Restaurant brands test one hypothesis: consumers willing to purchase fashion items named after celebrities might be interested in purchasing similarly labeled menu items. It’s not exactly a new theory as the 1992 McJordan is still popular with YouTubers, but the strategy is gaining traction today. Dunkin ‘has The Charli after Charli D’Amelio. McDonald’s has two new dishes named after rapper Travis Scott and Latin pop star J Balvin. The delivery-only restaurant marketplace Nextbite has developed a new concept in collaboration with Wiz Khalifa. The goal, especially amid the pandemic, is for restaurants to attract more – and younger – people through name recognition.
Within the strategy and the results: It turns out that consumers will try almost anything that has a famous name attached to it.
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Eskimo Pie changes its name to Edy’s Pie to better reflect its brand values
In order to distance itself from the culturally problematic term “Eskimo”, the ice cream brand, known for a long time as Eskimo Pie, changes its name to Edy’s Pie after the brand founder and confectionery manufacturer Joseph Edy. The new packaging, which will still feature snow-capped mountains, but does not show the child modeled after the indigenous peoples of the Arctic, will be launched in early 2021.
Learn about the origins of the brand and other companies that have chosen new names and mascots at a time when companies are trying to address racial justice concerns.
Legislators beat up Amazon, Apple, Facebook and Google for abusing market power
A new report from the Cartel Subcommittee of the House of Representatives Judiciary Committee dealt a heavy blow to Amazon, Apple, Google and Facebook, stating that they have abused their market power and that the problem requires government intervention. The report states that the formerly “shabby, inferior startups … have become monopolies that we last saw in the era of oil barons and railroad tycoons.” This includes anti-competitive behavior, including threats to “acquire, copy or kill” emerging businesses.
In the report: Research the allegations against each of these major tech companies.
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