There is hardly a social media platform left on which President Donald Trump will be represented.
Snapchat permanently banned Trump on Wednesday, a move the company is taking in the best interests of “public safety” and its entire community.
“Last week we announced a permanent ban on President Trump’s Snapchat account and examined what long-term measures would be in the best interests of our Snapchat community,” a Snap spokesperson told Adweek on Wednesday evening in an email. “In the interests of public safety and because of his attempts to spread misinformation, hate speech and incitement to violence that clearly violates our policies, we have decided to permanently close his account.”
Last week, following the US Capitol riot that led to Trump’s impeachment by Congress today, every major social media company took steps to mitigate the damage and reprimand the president. Snap, along with Facebook, Twitch and YouTube, had suspended the president until after the inauguration, but took tougher measures on Wednesday and joined Twitter to permanently ban him.
This isn’t the first time Snap has punished the president for his role in inciting violence. In June, after Trump tweeted that Washington DC protesters “will be greeted with the most vicious dogs and threatening weapons I’ve ever seen” as they neared the White House fence, Snap announced the President’s account would no longer be advertised in Discover. its curated content hub.
Snap does not have a central newsfeed, which the company claims to mitigate the spread of misinformation. However, the president has repeatedly violated the misinformation rules in the months since his Discover downgrade. The company said it sent numerous warnings to the president’s team.
Trump was effectively de-plated until after the inauguration. The only question is on which platforms – if any – it can be switched back on.