Influencers shape games and social media. The latest evidence of this is Streamloots’ announcement that it has raised $ 7.2 million for its influencer monetization platform.

Streamloots, based in Valencia, Spain, received the money from Bessemer Venture Partners, Samaipata, Adam Draper and the Creative Investment Club, a syndicate of investors who create content. Yes, it is true. Influencers get so rich from their YouTube and other social media followers that they become investors themselves. It’s another company in the so-called leisure economy where we can all get paid to play.

Streamloots hopes to make them richer, or at least enable more people to make a living as streamers and influencers by providing them with a robust monetization and engagement platform, CEO Alberto Martínez Guerrero said in an interview with GamesBeat. Martínez Guerrero said that when implementing Streamloots, developers have seen an average increase in income of 500%.

“The experience is unique for each creator,” said Martínez Guerrero.

The Creative Investment Club is a fund run by popular YouTuber Caspar Lee and fund manager Sasha Kaletsky. The round also includes the participation of fund members and well-known YouTubers Memeulous and WillNE. Lee uses streamloots to make more money.

The capital injection will be used to drive the company’s user growth and the development of new service offerings with the aim of allowing content creators to build and grow their own businesses. To date, Streamloots has grown to 30 employees and raised a total of $ 7.2 million.

Martínez Guerrero said more than 50,000 content creators use the company’s platform.

But it wasn’t easy to get started. The founders – including Javier Pastor Sánchez, Jose Miguel González García, Vicent Martí Pérez, and Martínez Guerrero – started in 2017 with a cryptocurrency they created for investing money in content creators.

That did not work. After six months, the founders gave up and started Streamloots in January 2018 with another idea: a platform for content creators. The creators or influencers can easily set up ways for fans to engage with and pay them money. For example, a Hearthstone influencer could ask for money for a quick interview or create a winning deck for Hearthstone, Martínez Guerrero said. This time, Streamloots didn’t create a cryptocurrency.

“Viewers were willing to pay for content and a deeper connection to the streamer,” said Martínez Guerrero. “The Creator offers interactions. You set the price for the interactions based on our recommendations. “

Above: The founders of Streamloots.

Photo credit: Streamloots

Martínez Guerrero said it was a tense moment when the first creators came on board. But within an hour one of the creators made more than $ 200.

“It was a big moment for us,” he said.

Soon there were 100 streamers on a waiting list. Streamloots have started refining the platform and adding flexibility so streamers can set it up themselves to monetize fans in a variety of ways.

Usually, for streamers who are just starting out, making money can be a bit of a pain. They need to amass an audience and then often rely on agencies to bring them sponsorship deals. Rivals include Stream Elements, Cameo, and Streamlabs. Amazon Twitch also monetizes through its Bits coins, but the real money is made from streaming giants like DouYu in China. Another new rival is Rally, which is using a platform called Taki to help influencers monetize.

“We’re targeting a medium-sized creator who can make a living from streaming but is not yet monetizing the audience,” said Martínez Guerrero. “The great creators solved the problem.”

Streamloots is promoting other services for streamers who often suffer from mental health issues due to long hours and fan abuse and who often feel like they don’t have days off. Martínez Guerrero wants to bring together health plans, psychological advice and a fund that will allow streamers to take days off without feeling like they are losing a lot of money.

“Monetization is the first step,” said Martínez Guerrero. “The second step is mental health support and we will take more steps next year.”

Streamloots currently focuses on English and Spanish. But it hopes to expand into places like Asia at some point. Most of the customers are currently from the USA, Spain, Great Britain and South America.

Martínez Guerrero said he hoped to use the funds to create more product teams to build the platform.

“We want the creator to entertain the fans and make a living that way,” he said.

Creators have complete customization and control of their cards, from the types of interactions they want to offer to the probabilities of those interactions. Streamloots can be implemented for free by content creators by registering through the website, pasting the browser source link into the broadcast software of their choice, and creating and sharing the custom maps for their viewers.

If you think of the influencers and creators as gold miners, Streamloots provides the picks and shovels.

Updated: 9:58 am on 11/4/20 with full lap information.

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