The 7 Best Facebook Marketing Tips You Need To Know
Facebook can be a great way to market a small business to the local community. Last year there were 2.6 billion monthly active users. This makes it the world’s largest social network. If you can use it to reach a local market, you can use Facebook to reach a larger audience and divert customers from your competitors. Here are some of the best Facebook marketing tips to help you build your small business.
1. Be strategic in posting.
When posting on your company’s social media page, don’t just post on it, just post. All of your social media content should have a purpose. You think about the actions you want your audience to take when they see your post. If you’re thinking about the next update you’re writing, check out your Facebook Insights and see what content was typically popular. Use this as a guide when posting on your page. Also, check out your competitors’ pages and analyze the successful content. Try to recreate this content in a unique way.
2. Create an attractive cover.
While you can put your business logo on the cover, you may be missing out on the opportunity to create a logo that really speaks to your audience. Consider putting together a video cover for your site. They can arrange some short clips of what goes on in your company in one day. You can also insert some clips with pleasant interactions with customers or your employees who enjoy working there. Using a video cover can be a great way to showcase your small business’s culture and brand.
3. Plan your content.
Just posting day after day without any plan can get overwhelming. A calendar and schedule can make it easier to strategically publish at specific times of the day each day. Use an online tool like Trello to schedule all of your posts for the month in advance. Then, pre-load the content into a tool like Buffer, which will automatically publish your content for you. These tools allow you to focus on other important work in your company. All you have to do is log in to see how your content is performing and respond to your followers’ comments.
4. Go live.
Potential customers enjoy watching the occasional content in video format. You can also use Go Live from Facebook and give your followers a behind-the-scenes look at your business. It can be scriptless and focus on a general part of your business that is interesting. Examples of live feeds to consider include sharing customer testimonials, showing off new products, doing tutorials, and many other ideas. Once you have your live video ready, you can save it and post it on your page for future visitors to find later.
5. Custom Audiences
Running ads doesn’t require a huge expense to be effective. All you have to do is get your posts to be seen by the right people by targeting them. Facebook gives you tools to create a custom audience that your ads can also serve to. It is helpful to have a good understanding of the demographics associated with your business. Once you have your ad set up, you can use the Facebook pixel on your website to focus on certain behavior that you want the result of your ad to be. You can create a custom audience based on visits and engagements on your page, the number of people watching your video, subscribers to your newsletters, and a variety of other ways. Alternatively, you can have Facebook create a target group that matches the behaviors and interests of your existing target group or your own customer list.
6. Friendly interaction
Communicate with your followers as if they were your own friends on Facebook. When you humanize your brand in this way, more people will get interested in your page. One tactic that you can try is to reach out to your followers with no purpose in selling anything to them. You could ask how they are doing and just see if the product or service you are offering is good for them. Giving your followers some value for no consideration will help build a lasting relationship.
In accordance with Robert Cialdini’s principle of reciprocity, they are also more likely to feel like they are doing something nice in return, such as buying one of your products or services. Much like the way the people on Facebook dislike who always talk about themselves, they also don’t enjoy a brand that always promotes themselves. It is advisable that your team also read each comment and respond to it as soon as possible. The answers should be detailed and thoughtful. You can further humanize your business by signing each answer with their first name.
7. List your page on Facebook cards.
Perhaps you once used Facebook’s check-in tool to mark yourself as visited. It is important to know that you can use the same tool in your company as well. When a customer checks in at your location, the person’s timeline shows their check-in at your company and links to your brand page. To do this, your company must be listed in the Local Business or Location category.
Customers can be encouraged to check-in at your business location by offering them points or discounts every time. If any of your customers who do this happen to have hundreds of friends on Facebook, and most of them are locals, this can be good targeted visibility for your brand. People are also made to trust shopping at your company more because one of their friends was a customer.
Facebook has been a useful tool for many companies trying to market themselves and build their customer base. All of these tips can be helpful in helping your business expand its visibility and become more profitable. Keep experimenting with different techniques and take the time to learn more about digital marketing from this Raleigh, North Carolina agency.