There are fewer than 200 million active websites today, out of a total of 1.7 billion websites on the Internet. A very small proportion of these websites implement push notifications. Push notification is a relatively new concept for brands compared to email, which has long been used to market products and services.
What is a push notification? How is it different from email?
To make it easier for you to understand, we have covered the difference between push notifications and emails using certain parameters, as you will read in the following table
Difference between push notifications and emails
|definition||A short and clickable message that the user receives on their desktops and mobile devices.||An electronic network that allows you to send and receive messages to and from email IDs.|
|User authorization||– A user must subscribe to the website using the opt-in push notification.
– In order to log in, a user must click the “Allow” button in the notification on the respective website.
|– Users need to release their email IDs in order to receive email messages.
– There are several ways that companies collect email IDs
For example newsletter subscriptions, web pop-ups, downloadable resources, etc.
|Visibility||– Push notifications are sent directly to the user’s devices such as desktops and cell phones.
– The users will continue to receive the push notifications regardless of whether they are in the browser or not.
– Therefore, the visibility of push notifications is higher compared to emails as there is less competition for screen space.
|– Emails are sent to the inbox of the user’s email account.
Hence, it is up to the users whether they want to check the emails or not.
– Business emails can land on the Promotions tab of an email account. As a result, email visibility is relatively low and requires multiple actions to be noticed.
– Also, there are a lot of emails a user receives in their inbox. Hence, the competition for visibility is much higher.
|content||– The content for push notifications has three main components: title, description and an image.
– The push notification contains the character restrictions for the content.
– Ideally, the title varies up to 60 characters, the description can be up to 140 characters and the image should be less than 2MB.
– While the push notification copy is short, it needs to be competitive enough for users to click on it.
-The email content consists of the subject line and the message text.
– The main role in an email is played by the subject line, which should be tested several times to get click rates.
– Emails give you the freedom to play around with content. You can add long descriptions, multiply links and attachments, and so on.
– Emails have advantages over push when it comes to finding out details about your products / services and promotions.
|use cases||Some of the most common use cases of push notifications are as follows.
– Sending discounts and sales offers.
– Sending newly published blogs or content updates.
– Shopping cart reminders for e-commerce platforms.
– Sending important news notifications and trending information.
– Sending job offers and so on.
Some of the most common use cases of email are as follows.
– Sending daily, weekly and monthly marketing campaigns.
– Sending newsletters for the channels such as webinars, podcasts, etc.
– Sending integration guides or other important information about product updates and features.
– Promotion of customer communication, etc.
|Best tools||The best tool for sending push notifications is Truepush.
Truepush is the world’s most affordable push notification platform that only charges the number of subscribers (up to 1 lakh subscribers free) and has all the unlimited features that are expensive for other push tools.
|The best email marketing tool is Mailchimp.
From creating campaigns to tracking them, you can automate all email strategies with the help of Mailchimp.
Push notifications and emails differ in their own way with different intentions and functions. However, the main goal of using these two modes of communication is to keep the users engaged, and to increase conversions.