If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats can be helpful.

This is because social media statistics tell marketers how users interact with the platform. Most of the time, social media stats are a great starting point for brands looking to develop an effective social media strategy.

If your brand plans to use Snapchat for business purposes, consider adding Snapchat stats to your social media plan. Keeping track of key Snapchat user statistics, getting to know the latest Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

These are all important Snapchat stats for businesses and brands in 2020. Let’s get started.

Bonus: Download a free guide It explains the steps to create custom Snapchat geofilters and lenses, as well as tips on how to use them to promote your business.

General Snapchat stats

1. 238 million people use Snapchat every day

The number of Snapchat users continues to grow. As of June 2020, an average of 238 million people were using Snapchat every day. This corresponds to an increase of 35 million or 17% over the previous year.

And users are more actively engaged with the platform than ever. According to Snapchat statistics from March 2020, over 4 billion snaps are created and sent every day.

2. Snapchat is the 13th most popular social media platform in the world

Snapchat was launched in 2011. In 2020, it will remain one of the 15 most used social media platforms. In July 2020, Facebook was the most popular platform with more than 2.6 billion active users per month. YouTube and WhatsApp were the second and third most popular platforms.

Snapchat with 397 active monthly users ranks 13th. These Snapchat usage statistics show that Snapchat is more popular than Pinterest and Twitter.

Source: statesman

3. Snapchat is the sixth most popular messaging app in the world

WhatsApp is the world’s most popular messaging app with two billion active monthly users. But Snapchat has 398 active monthly users as of July 2020.

Statista Snapchat sixth most popular messaging app

Source: statesman

4. Snapchat revenue increased 17% in Q2 2020 compared to Q2 2019

In the second quarter of 2020, Snapchat’s revenue rose to $ 454 million.

5. On average, Snapchatters open the app more than 30 times a day

These Snapchat stats show that users continue to interact with the social media platform and log in frequently.

According to Snapchat stats for 2020, Snapchatters spend an average of 30 minutes a day using the app. That means the average user logs into Snapchat for one minute at a time.

Snapchat user statistics

6. The US is Snapchat’s largest market

As of July 2020, the US had over 101 million Snapchat users. This makes the Snapchat market in the US by a significant amount.

After the US, India is Snapchat’s largest market with more than 33 million users. France has more than 20 million users.

Statista USA is Snapchat's largest market

Source: statesman

7. More than 60% of Snapchatters identify as female

According to global Snapchat user statistics collected in 2020, 61% of Snapchatters identify as female. And 38% identify as male.

Statistically, more than 60% of Snapchatters identify as female

Source: statesman

8. 82% of Snapchat users are 34 years of age or younger

Globally, Snapchat remains a popular social media platform for Millennials and Gen Z.

Digital 2020 82% of Snapchat users are 34 years or younger

Source: Digital 2020

In the US, Snapchat reached 75% of all 13- to 34-year-olds in 2019. That means that Snapchat reaches more 13- to 34-year-olds in the US than Facebook, Messenger, and Instagram combined.

And according to Snapchat user statistics collected in 2018, American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. However, the most commonly used is Snapchat, followed by YouTube.

9. American adults are more likely to have ever used Snapchat than Twitter, WhatsApp, or Reddit

According to Snapchat user statistics collected by the Pew Research Center in 2019, 24% of Americans report having used Snapchat. This is significantly less than other social media giants. For example, 73% of Americans say they have ever used YouTube. However, Snapchat usage is higher than Twitter, WhatsApp, and Reddit.

Pew Research Center 24% of Americans have used Snapchat

Source: Pew Research Center

10. The typical American Snapchatter lives in an urban setting and has a college education

Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have a college education.

Also, 29% of Americans who have ever used Snapchat live in an urban area.

Snapchat usage statistics

11. 46% of American Snapchatters use the platform several times a day

According to the Snapchat statistics collected in 2019, Snapchat is the second most visited social media platform on a daily basis. After Facebook, Americans are most likely to visit Snapchat several times a day.

Pew Research Center 46% of American Snapchatters use the platform several times a day

Source: Pew Research Center

12. Snapchat is not viewed as a news-centric platform by 73% of American users

Only 27% of Americans receive messages on Snapchat. Snapchat’s 2020 stats show that most Snapchatters sign up on the social media platform for social purposes rather than for updates on current events.

A blog post on Snapchat for Business states: “Younger Snapchatters in particular use Snapchat to communicate with teenagers in Canada (58%), the Netherlands (44%), Norway (66%), the UK (60%) and Sweden (44%) and France (64%) use the platform more to bridge the virtual gap between real friends, family and loved ones. “

13. Over 180 million Snapchatters partner with AR

In the second quarter of 2020, Snapchat found that the investment in the various functions of Augmented Reality (AR) had paid off. In addition to interactive lenses and filters, Snapchat recently added new AR features, including voice scan and music lenses.

These additions mean that an average of 180 million Snapchatters interact with AR every day. That’s over 75% of Snapchatters who use Snapchat AR every day.

Over 180 million Snapchatters work with AR

Source: Snapchat for Business

14. More than 100 million Snapchatters have played Snap Games

Recent Snapchat statistics also show that this social media platform is popular for gaming. Between April 2019 and June 2020, over 100 million Snapchatters played Snap Games like the Bitmoji Party.

15. Millions of users are engaging with new Snapchat innovations

Over 200 million Snapchatters use the updated Snap Map.

One of Snapchat’s original cell phone shows, Endless Summer, was seen by 28 million people in 2019. And the daily average number of Snapchatters who watched Snapchat’s original shows rose more than 45% year over year in the second quarter of 2020.

Since integrating more than 800 apps into the Snap Kit, nearly 150 million Snapchatters deal with the integrations every month.

Millions of users are busy with new Snapchat innovations

Source: Snap Kit

Snapchat for business statistics

16. Snapchat users are 60% more likely to make impulse purchases

Millennials and Gen Z combined have a direct purchasing power of $ 1 trillion. And these users are ready to spend.

Plus, 35% of Snapchatters send photos of products they want to buy.

Snapchat for business statistics

Source: Snapchat for Business

17. Snapchatters are 20% more likely to make purchases on their phones

And Snapchat rolled out a new feature in July 2020 that makes it easier for brands to connect to Snapchatters on their phone.

Brand Profiles is a new feature that gives brands a permanent home on Snapchat. Brand profiles can also include a link to a native business experience and allow Snapchatters to make purchases through Shopify.

Function for Snapchat brand profiles

Source: Snapchat for Business

18. Snapchatters use apps to make purchases at least once a month

And 40% say they download between 1 and 5 apps in a week.

Snapchat advertising statistics

19. 64% of Snap ads are displayed with the sound on

These Snapchat business statistics are important for brand promotion on Snapchat. Although the most effective Snapchat ads are only 5 to 6 seconds long, you should include audio.

20. Advertisers only take a few seconds to connect with Gen Z audiences

55% of Gen Z have an ad recall after seeing 0 to 2 seconds of an ad. This is twice as much as the ad recall of people aged 40 and over.

55% of Gen Z have an ad recall after seeing 0 to 2 seconds of an ad

Source: Snapchat for Business

21. Snapchat’s estimated net advertising revenue is expected to reach $ 2.62 billion soon

Snapchat expects to achieve this by 2021. And it’s also a significant increase. Snapchat’s net advertising revenue was $ 1.53 million in 2019.

These all-important Snapchat stats help brands make informed decisions about their Snapchat marketing strategy!

Bonus: Download a free guide It explains the steps to create custom Snapchat geofilters and lenses, as well as tips on how to use them to promote your business.