When you first visit a website, it probably won’t take long to judge whether the website is “good” or “bad”. It’s simple: you either like it or you don’t. It’s either easy to navigate or not. First impressions mean a lot in the world of website design and marketing.

Marketing professionals often speak volumes about the importance of good content. You need to have good content on your website to be successful. But what matters, perhaps even more than the content itself, is the presentation.

If you want your website to be really impressive and visitors want more, you need to prioritize the user experience, create and maintain a strong brand identity, and make the visual aspect of your website stunning.

By putting these things together, your website can make visitors feel positive about your brand instead of leaving them confused, turned off, or unimpressed.

User Experience (UX) should make visiting and navigating your website as easy and pleasant as possible for people about installing a nice WordPress theme (although that’s a good start). If someone has to spend five minutes searching for your contact information, or keep getting redirected to a page they didn’t click, the UX isn’t very good – and your visitors will likely feel negative about the experience.

The last thing you want is for visitors Make a bad first impression on your website. If they do, they may never return. Fortunately, there are some pretty simple things you can do to make sure your website covers the UX basics so that your website visitors feel satisfied after they browse.

There are several parts of your website that draw the most attention (and attention) of viewers:

  • logo
  • Navigation menu
  • Search bar
  • Main picture
  • content
  • Lower banner

If you can direct your design attention to these areas of your website, you can ensure that users get a positive user experience. If you still find these things superfluous, think again. Your ugly website has to go. Clear design, easy navigation, high quality images, and strong content are essential components of a good website.

Creating, using, and maintaining a strong brand identity can drastically change how visitors feel about your website. Visitors can leave your website not only with interest, but also with loyalty to you and your brand.

“Brands can identify themselves as belonging to a certain social categorization such as youth.” according to the University of Southern California. “Loyalty is fostered by telling target consumers that the brand is on their side as opposed to its competitors.”

When you think about the brands you know, love, and identify with, it is easy to see that this is true. Brand loyalty is real, and creating it can be a huge success for your business and website. All of the components that lead to brand loyalty can be reinforced by the design of your website.

However, don’t think that brand identity is something that you create once and are done with. Just like the need to manage your website, you need to manage your brand identity. Website owners and designers need to constantly re-evaluate their brand to stay relevant and of interest to visitors. The brand identity requires continuous maintenance, but the payoff can be big. Customers and visitors who feel loyal to your brand and website can lead you to success.

Great design is nothing without stunning graphics. In fact, some might argue that visuals are the most important part of any website. When you save on artwork, you likely think that content is far more important and that stock photos do the job.

Not so. Pictures stay with people and can mean the difference between a positive and a negative UX. It pays to invest your time and money in high quality graphics. What makes a visually appealing website?

Design, color, images, graphics, ease of use, and consistency all contribute to creating a visually appealing website. Since people are drawn to pictures before they dive into text, you want to be sure that the images, photos, and graphics on your website will make people know more. Investing in photography and graphics is one of the best things you can do for your website’s success.

It is clear that the look of your website can change the way visitors feel. By prioritizing the user experience, creating a strong brand identity, and not skimming on graphics, you can ensure that your website visitors are comfortable and want more again.