TikTok introduced the online Support Black Businesses hub as a place where black entrepreneurs can learn about the video creation platform’s ongoing partnerships and initiatives to promote awareness, support, and patronage for their business, as well as the inside Application campaign #ShopBlack.

Support Black Businesses builds on TikTok’s previous efforts to promote inclusivity in entrepreneurship, including its commitment this summer to donate $ 500,000 to the Accion Opportunity Fund to help aid pandemic black small business owners.

TikTok said in a blog post that with nearly 121,500 black-owned companies in the US, it knows there is more work to be done.

North American Product Director Marketing Gabriel Nicolau added, “We are excited to support and empower black-owned companies, especially at a time when Covid-19 has heavily impacted the economy and widened the opportunity gap for black entrepreneurs. This is just the beginning and we are determined to find new and creative ways to continue supporting the Black Community. “

With ShopBlack starting November 10, the TikTok community can participate in a hashtag challenge and create videos that highlight their favorite black-owned businesses or share their own stories as black entrepreneurs.

Additionally, over 40 Black Shopify merchants from across Canada and the United States will be featured on the Support Black Businesses website from November 10-15. During this time, the TikTok community can explore their products and services using the hashtag #ShopBlack and brand effect.

The official #ShopBlack campaign music is from black musician, educator, and community advocate D Smoke, who has his own Shopify store.

Yinka Taiwo-Peters, co-founder of the Support Black Businesses initiative at TikTok, said in the blog post: “2020 has highlighted the disproportionate burden on black-owned businesses more than ever. As we thought about how best to support them, we listened to feedback from the TikTok developers who asked us to highlight more black-owned companies. As a descendant of black small business owners, I know how important it is to give this community a voice and promote a #ShopBlack mindset on and off our platform. “

Christina Funke Tegbe, founder of 54 Thrones, a premium skincare brand that celebrates and promotes traditional African beauty rituals, added, “I’m really excited to be part of the #ShopBlack campaign. The Hashtag Challenge is an incredible opportunity to share our brand story with the TikTok community and I am so happy that black business owners like me are given a platform to amplify our voices. “