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Tips To Improve Your Search Engine Rankings | GFC Tech

Oct 15

How to get a higher search engine ranking on Google

Did you know that 60% of all search traffic goes to the top three Google results pages?

Your audience will not see you if you aren't on Google's first page. Do you want to know how to rank higher in search engines?

It is easy to get overwhelmed by all the recommended SEO strategies. How can you tell which SEO strategies work and which ones don't?

Here are some tips to help you climb up the Google results page.

Let's get started!

1. Increase Website Speed

If your website is slow, your audience won't stay around. Your website should load in less than 2 to 3 seconds, according to the average user.

Your users shouldn't be disappointed before they arrive at your website. If your loading speed is slow, your audience will leave quickly.

We don't think so. Research has shown that every second you delay loading speeds can cause a 7% decrease in conversion rates.

Google began to penalize websites that load slowly. Website speed is one of the key factors that determines your rank in search engines.

You need to get rid of any content on your website that could slow down your website.

2. Link Building

Although it may seem counterintuitive, increasing your Google ranking by directing your audience towards other players in your niche or industry can help you increase your rank.

However, it is possible to increase your chances of getting the favor back by linking out to sites with high authority and trust ratings. Here, backlinks are the goal.

It is important to focus on building links for quality and not quantity. It's better to get a few links from Buzzfeed and HuffPost than many from sites nobody has heard of.

Include internal links in your content. To increase your conversion rate, you can direct web traffic to your online shop via your blog.

3. Write Great Blog Content

It is important to create content that people want to read.

Many bloggers write for Google and not for people. Your content should be more human-oriented to increase your ranking.

Create content that is interesting and relevant to your audience. Your ranking on Google could be further improved if you become an influential figure in your field.

Keep your audience interested and engaged by regularly updating your content.

4. Repurpose Blog Content

Once you have written your blog content you can repurpose it in another format. Your audience will want to be able engage with different types of content.

To reach a wider audience, transform an old blog into either a YouTube video or podcast. This will give you more content to drive traffic.

Are you able to create video content? We can help you!

5. Web Analytics

Are you able to see how your website is performing?

Web analytics tools provide valuable information. What is the best time to publish your blog content?

Google Analytics is free to download, or you can pay a fee to download the top analytics tools. You can then see what data is working and what isn't.

6. Effective meta descriptions

Google's results page displays the web link title and the meta description. Your meta description is your first impression to your audience.

Keep it simple and relevant.

Be aware of duplicate content in your meta descriptions. Some links may need repeated sections. This could affect your Google ranking score.

7. Use simple and relevant URLs

Your URLs should be simple and relevant. Google won't understand your URLs if it can't.

A good URL example would be:

An example of a bad URL is:

Avoid long and complicated URLs.

8. Keyword use

Keywords are the heart of SEO!

You can cause more harm than good by using keywords.

Keyword stuffing is the practice of stuffing your content with keywords or phrases. Keywords should be included in every description on any website that is searchable.

Long-tail keywords are important because they reflect the way users search for information on Google. Full sentences are especially important for optimizing your content due to the increased use of voice search.

9. Mobile Friendly Website

More than 60% of all searches on Google come from mobile devices.

Your website could be missing a large portion of your target audience if it isn't mobile-friendly.

Google penalizes websites that don't offer a mobile-friendly experience.

Mobile-friendly content includes content that doesn't require Flash software, which is not accessible on mobile devices.

10. Learn from Competitors

Your competitors' rankings will drop the higher you rank on Google. You are therefore in direct competition to the top spot on search results pages.

You should take advantage of any opportunity to learn from others in the industry. To learn more about your competitors, you can follow them on social media.

Tips to Improve Search Engine Ranking

These tips will help you get more traffic to your site by improving search engine rankings. You'll leave your competition behind and rise to the top.

Want more information on improving your website design and SEO strategy?

Contact us for help!