Twitter launched an Instagram story-like feature called Fleets on Tuesday. This makes Twitter the fourth major social media company to publish short-lived messages on its platforms.
All mobile Twitter users can now post fleets that sit in bubbles over the timeline and disappear after 24 hours.
Twitter has been testing the function since June in India, Brazil, Italy and South Korea. The company found that Fleets helped users “talk more on Twitter,” Twitter said in a blog post.
According to Twitter, the feature will be available to all users on iOS and Android devices in the next few days.
The reactions to fleets have been mixed. Some complained that the feature was unnecessary and clogged their direct messages. Others just asked Twitter to introduce an edit button.
“Through our tests in Brazil, Italy, India and South Korea, we have learned that fleets have helped people feel more comfortable. We saw people with fleets talking more on Twitter. Those new to Twitter found that fleets are an easier way to share their thoughts. Since they are no longer visible after a day, the fleets have helped people feel more comfortable exchanging personal and casual thoughts, opinions and feelings, ”the company said.
The Stories format, first popularized by Snapchat, has also been picked up by Facebook, Instagram, and LinkedIn. Instagram Stories in particular were a huge hit for Facebook and even surpassed the popularity of Snapchat Stories in 2017.