Of the 1.5 billion websites on the World Wide Web, 35% are operated with WordPress content management systems.
Be it a small or a large company; Chances are they’re using WordPress CMS.
With such wider adoption of WordPress on a global scale, marketers are finding ways to conduct their marketing activities much more easily.
WordPress offers thousands of plugins ranging from user interaction plugins to email marketing plugins to live chat plugins or SEO plugins. You can interact, track, engage, and realign your users along with many other benefits.
Here are the best WordPress marketing plugins that can help you get tons of benefits and, of course, become a better marketer:
- Yoast SEO
- Google XML Sitemaps
- Contact form 7
- Click here to tweet
- Title experiments ______________________________________________________________________
- Yoast SEO
Yoast SEO is another best WordPress marketing plugin that can help you optimize your website’s on-page SEO.
Some of the features that you can benefit from this plugin (under the free version) are:
- Readability rating: You can check the readability of your content using more than 10 parameters such as passive language, paragraph length, headings, transition words and more.
This makes it easier for search engine crawlers to understand whether the content is in readable form or not. Hence the better visibility on SERPs.
- Search result view: You can check how your blog / content is displayed in Google search engines on platforms such as mobile devices and websites.
- SEO analysis: You can choose your focus keywords on the blog, optimize your meta description, your meta title and much more.
- Scheme function: You can create perfect schemes for your blogs, especially FAQs and how-tos on your website.
Adding a schema feature to your blogs increases the likelihood that it will appear in search results.
This plugin allows you to organize your content step by step so that users can see the results directly on SERP pages rather than on a specific URL.
2. Truepush – Free web push notifications
Truepush is a marketing WordPress plugin that takes your user interaction to another level.
You can send your users custom push campaigns with relevant updates. The users of your website receive push notifications directly on their devices. You are therefore only one click away to return to your website. The Truepush plugin ensures that you get consistent traffic and strategically involve your users.
Some of the features you can use from the Truepush WordPress plugin are:
- Create audience segments based on existing segments like country, state, city, gender, subscription date, etc. You can also create custom segments based on your settings.
- Send timely trigger to turn on at the right time. You can send triggers after x minutes after the user subscribes to Push.
- Automate your push campaigns using RSS. This ensures that your content goes straight to your users’ devices every time it goes live.
- Useful metrics for tracking daily subscriber / non-subscriber count, campaign view, open and click rates, and more.
This is what the Truepush dashboard looks like:
In addition to the Truepush WordPress plugin, you can also integrate Truepush into various web services. PWA integration, AMP integration, and more.
3. Google XML Sitemaps
The Google XML Sitemaps plugin has over 2 million active installs on WordPress websites. This plugin is used to better index your website’s pages and custom urls for search engines like google, bing, yahoo and others.
Why should you use XML sitemaps?
XML sitemaps offer you the possibility of Google
This (specific url) is your original blog and other blogs with the same content are not.
Therefore, Google uses sitemaps to exclude copied or curated content from other publishers (who use syndicated content on their website). And you are set as the original source of content. Therefore gets a higher visibility on SERPs.
Akismet is a leading comment spam plugin powered by WordPress. This plugin allows you to get the user’s comments, moderate and approve comments.
Some of the advantages of using this plugin are:
a) Checking the comment status and history will make it easier to connect with people on blog comments.
b) Protection against spam in your comment field. The plugin detects all spam comments and speeds up your website.
5. Contact form 7
Contact Form 7 is one of the most widely used free form building plugins. The currently active installation reaches more than 5 million+ in WordPress
These forms can be used to gather contacts, take feedback, or get user comments on posts.
Below is an example of a contact form created with the plugin.
The good thing about this plugin is that it offers different customization options. You can customize these forms according to the pages, colors, and layout of your website.
6th Click here to tweet
If you are following a website / blog for your daily dose of information, you must have noticed that it mentions numbers, statistics, clear information, or quotes that make the website resource useful and engaging overall.
And your readers are happy to let you know when they have an option!
This is where click to tweet comes in.
The click-to-tweet plugin allows your users to share part of your blog content on Twitter with a link to your blog.
Using this plugin increases sharing ability and makes it easier for brands to get visible through users’ tweets.
7th Title experiments
Ask content marketers what the hardest task for blogging is, and most of them will hear the title. Writing blog titles isn’t easy.
Even if you write a good and detailed blog for your users to read, the blog title has to be enticing enough to get clicks.
WordPress’ title experiment plugin is here to save you. And the cherry on top is – it’s free!
The Title Experiment plugin allows you to enter different headings for your post. The plugin compares titles and shows reports based on views and impressions with your blog readers.
For example, if you include Title A and Title B as alternative headings, you can go live with your post with those headings and continue to rate blog titles based on views and impressions.
Eventually the plugin will give out the most viewed and clicked title than the other.
You can also check for yourself whether the headline works well or not. There is a green check mark in front of the better performing heading and a red cross ‘X’ in front of the lower performing heading (as seen in the picture above).
Some of the points to keep handy when creating your blog titles are:
- Does it evoke emotions in your users?
- Is it talking about numbers and statistics?
- Does it make users think about it?
- Is it catchy enough and is it different from existing articles on the same topic?
There are tens of thousands of WordPress plugins out there today. However, as a marketer, you need to know about the most widely used WordPress marketing plugins.
This is how you make sure that you don’t lag behind your competitors. These seven top WordPress plugins make it easy for marketers to align their set goals with one another to reach and market the website in a much easier way.
Use the above plugins and let us know what other ways you will benefit from them. We’d like to mention it here.