Web proxies have been around for a while. They can be used in many different ways and are very varied. Even so, many companies and professionals still do not understand what it is about. Before we get into that, let’s first explain what proxies are.

Proxies are web servers that act as gateways between the Internet user and the address with which they interact. In simple terms, when you connect online through a proxy, all information is transmitted through the proxy before reaching its final destination.

Proxies act on behalf of the user – they are the buffer zone between you and the Internet. But what actually happens when you go online, and how is it different when you use proxies? Here’s what you need to know.

Understand the technology behind proxies

All online computers have their own unique IP addresses. Similar to the addresses in the real world, each online device must have its own address. This way, websites and other services know where to provide data.

A proxy is a separate computer server that also has an IP. When you make a web request, you send it to a proxy and the request is sent to the target website instead of you. At the same time, the site doesn’t know who the source of the request is.

The proxy then collects the response, verifies it and sends the data back to the user. The data sent to you can be modified in a number of ways by the proxy. It can be encrypted and filtered for better protection.

The business application of proxies

Proxies can be used by both individuals and businesses. However, businesses can get greater benefits from this and take advantage of them in many different ways. There are several ways that businesses are already using proxies. Here are some of them.

To improve your security

Cyber ​​security is an important issue for both small and large businesses today. Every business does business online because it just makes things easier. However, any data breach can cost a company a lot. It can compromise customer information, cause financial loss, and destroy the company’s image.

Since proxies hide IP addresses and offer more data protection, companies can use them to increase their security. At the same time, they can protect their emails, which are one of the main focuses of cyber attacks with phishing.

Balance traffic

Company websites can go down when they have a lot of traffic and lose who knows how much money on missed sales. Proxy servers can ensure this doesn’t happen through peering and cloud storage. In short, a proxy service provider can help you store your content and traffic across multiple servers.

This way you can handle more traffic and requests. At the same time, all servers are balanced so that no site overload occurs.

Web scraping

Many companies rely on web scraping, which allows them to gather vital information online very quickly. However, websites block scrapers and prevent companies from doing so. Proxy servers can change addresses and unblock blocked content to allow unlimited scrapping.

Email protection and proxies

Because proxies come first in line when you receive traffic or requests from the Internet, they can stop potential email threats. They can help identify malicious messages, spoofed IP addresses, and spam emails.

In addition, some proxy server providers can detect malicious links in messages and prevent them from being sent to you. Even if someone from your company clicks on a malicious email, the hacker will not be able to track your IP address or get into your system because the proxy offers you anonymity and privacy.

In other words, they could reach the proxy but not your devices. This is what makes them so effective for email protection. You have full control over your traffic and can even assign addresses that you want to block. If you are interested in email protection proxies, we recommend checking the Oxylabs website for more information.

Problems with email protection and what it means

Companies around the world rely on email to communicate internally, with their customers, and with each other. Therefore, they must prevent anyone from overhearing their conversations.

At the same time, they have to protect themselves against phishing attacks as clients. Figures show that there are still a lot of phishing attacks every year. This is a common threat that should be faced with proper email protection practices.

Conclusion

Email protection is an essential part of online security. It’s one of the most used channels by businesses. So if you want to avoid serious damage to your business, consider using a web proxy. Your overall bottom line and business growth depend on it.