Opportunities to increase sales through social media after the pandemic

The pandemic has hit companies around the world. Business people have to make tough decisions about how to keep their businesses going. COVID-19 has changed the way we live, work and do business. However, with more people spending more time online than ever before, it is not only possible to survive but to thrive after this disorder. Read on to learn how to grow your business through social media in a post-pandemic world.

Working together

Reach out to influencers and local businesses to create joint giveaways and other ventures. Suppose you are wearing cultured pearls from Tahiti. When you meet someone who sells gifts for grandma, you can both benefit from cross-promotion. Find potential employees through LinkedIn and hashtags on Instagram. Target brands that offer services that complement, rather than compete with, your own.


Increase traffic by adding useful content to your social media posts. Keep current customers connected to your brand and expand your customer base with interesting, relevant content. Increase sales by adding a call-to-action to every link and content you share.


People love freebies. Use freebies to convert followers into customers, build your email list, and build brand awareness. For the best results, offer followers several ways to participate in the giveaway, such as: B. by clicking on a picture, following them or tagging friends.


Quizzes posted on social media can be a real win-win for your business. Entertaining and voluntary quizzes encourage user engagement and provide you with valuable information about your target audience. When you better understand your customers’ likes and needs, it will be easier to customize your offerings.

To inform

To maintain and improve conversion rates, post updates on social media to keep your customers informed of changes to your services. This could include emergency notifications, time sensitive information, different business hours, new content or promotions.


Podcasts are an effective way to promote your brand. Appearance on a podcast can position you as an authority on a product or service. First, compile a list of relevant podcasts and follow them. Put your idea in place and focus on your expertise and why it is relevant to the audience. Interviews are usually shared on social media, which can potentially generate lots of new followers in your target audience.


The pandemic has changed what people are looking for online. Do some research and change your keywords to match the most popular products and services. By updating your keywords, you can optimize your website and develop more relevant content for your business.


Do you still manage your social media accounts individually? Save yourself a lot of time by switching to a service that curates content, schedules posts, updates and alerts from one place.


Social media strategies that were successful before the pandemic may not work right now. Use tools that measure engagement, traffic, and more. Also, review your goals: sales are always important, but maybe it is time to focus on growing your email list or maybe awareness and engagement need help. Your goal is to build a lasting relationship with your customer base. And remember, it is much easier to retain one customer than it is to acquire a new one.