SEO outsourcing is becoming a common practice these days. The two main reasons for outsourcing businesses are to minimize costs and focus on the priorities and planning of the core business.

However, the report points to a transition in business thinking. Outsourcing is no longer just about saving money. It is used as an important tool in creativity.

What is SEO Outsourcing?

SEO outsourcing can also be defined as handing over responsibility for search engine optimization to an external provider who would otherwise be an internal service. It is known as offshore SEO outsourcing when you outsource SEO services outside of your country or primary sector.

Off-page SEO services that include functions such as link building, social bookmarking, content publishing, local business listings and PPC ads; and on-page SEO services that include functions such as HTML job optimization, keyword testing and strategic analysis are also divided into two types of SEO outsourcing.

SEO facilities are usually outsourced for the sake of cost efficiency and time savings.

How do I outsource SEO?

Outsourcing SEO isn’t as easy as working in any other industry. The fact is; SEO takes time and most outsourcing companies tend to play around with the reports that state that the results will be visible from next month.

Most other outsourcing jobs end when you submit the job. It is different when it comes to SEO. Choosing the right company is key. Your job doesn’t end there, however.

  • Choose the right company with a reputable customer base
  • Always align with your marketing and branding goals
  • Set measurable goals and also explain your expectations
  • Agree on an action plan and assess the workload
  • Track progress monthly and always request reports

Inhouse SEO vs. Outsourcing SEO?

Some SEO activities require skills and expertise, although non-SEO individuals may also do certain others. You can choose to develop in-house expertise for the soft tasks based on the availability of the workforce and budget you have to outsource SEO, and use the outsourcing resources for the tasks that require the attention of an experienced SEO – require experts.

Especially if you are working with an overseas country, you will not be able to get legal treatment in case the company turns out to be fraud. Also, some customers are very fragile and require a lot of attention. Some of them also want to know what is happening and what steps are being taken towards their goals.

There are many benefits to outsourcing SEO, with cost coming first. However, in-house SEO also has its own advantages that should not be neglected. The best option for any business is a combination of in-house and outsourced SEO to get maximum results.

Should You Outsource Website SEO?

The choice is essentially yours and whatever you choose is right for your business. We recommend subcontracting your SEO job to an outside company if you are a smaller, more flexible company on a minimal budget.

If you’re a large company and you can afford an improvement for your marketing staff, an in-house SEO team might be worth exploring. Retaining an SEO professional on the communications staff means relying on someone in the workplace who can better enforce policies that are more intimate with the company’s needs.

Your organization is more adaptable with internal staff, can optimize tactics, and provide regular reviews and updates of its optimization activities.

In the meantime, a good SEO company will give you all the features you need and tailor things to suit your needs. For example, Nifty Marketing is able to handle SEO projects with satisfaction for clients from plumbers to landscapers.

Dos and Don’ts of SEO Outsourcing


  • Check history and portfolio before outsourcing
  • Regularly review progress and request reports
  • Document things and assess the company’s needs

Do not do it

  • Don’t give overseas companies full control
  • Don’t lose or delete your backups
  • Don’t forget to align yourself with your marketing goals


There are several things to consider when recruiting an outsourced SEO company. Alongside most business decisions, there are some drawbacks and some advantages. Make sure you know all the facts beforehand no matter what you decide. Professional SEO experts can be a wonderful long-term investment that can save you a lot of headaches. If you can find the right person for the job, this is it.

For any company, choosing between in-house and outsourced SEO is an essential decision. Your budget, your business structure, and your company’s ability to create a team of SEO experts would be the deciding factor.

Contact Nifty Marketing for private, no-obligation SEO advice.