The domain name is one of the first things companies register when they start up. Finding the right domain name that fits your goals and covers the dimension of your business can be difficult.
In the digital marketing market we are often asked by our customers: “Does the domain name help with search engine optimization?” or “How do I choose a domain name for SEO?” Well, it’s a business decision and it depends on many factors.
If you are just starting out in a business, you definitely want to get as much as you can. SEO is one of the main sources of free quality traffic. The visitors who come from SEO also trust you as a brand, as ranking on Google is not easy for everyone to achieve.
The answer to the question will be to find a domain name that is both branded and SEO friendly. This guide will walk you through the things to consider when registering a domain name.
What is a domain name?
Your domain name is the unique name of your website. The domain name is the URL through which the website can be reached by people. Domain names are usually used to identify one or more IP addresses.
For example, for Nifty Marketing Australia, the domain name is https://www.niftymarketing.com.au. Here https is the protocol. “Www.” is the subdomain, “niftymarketing.com.au” is the domain name, and “.au” is the country code.
Why is a domain name important for SEO?
There’s no denying that if we just look at the domain name, you’d want people to know your brand, organization, or what your website is about. An SEO-optimized domain name shows users what the website is about, what goods and services it delivers, etc. In this situation, the domain continues to stand out in the sea of search results lists and is more likely to be accessed.
The name Doman affects search engine optimization in many ways. With the right domain name, you can choose the right domain, increase direct visitors to your website, and speed up your search engine visibility.
Understanding the SEO value of the domain name
There are two ways to get the most benefit from our domain names in terms of Google search ranking:
- Branding Domain
- Keyword Domain
The branding domain has your brand name or company name as the domain name. Google loves branded domains and these domains will rank better on Google in the long run.
If the keyword domain had all the benefits, google.com would have been bestsearchengine.com. Branding Domain is also associated with authenticity and trust as people view it with a different vision.
When you get a branded domain, your focus is more on brand building than just search engine rankings. For example, branding needs to have a general marketing approach before being ranked for a competitive term.
What is a Keyword Domain?
On the other hand, a keyword domain is a domain name that briefly explains the services, location, or specific term for which you want to rank higher in your domain name.
Some examples of the keyword domains are:
How do I choose the right domain for SEO?
SEO shouldn’t be completely focused when registering a domain name. Instead, if you focus on what your website is offering or match your search intent, it is a better value for SEO.
If your domain correctly reflects your website and brand, good search engine optimization can take this into account. As we’ve clearly stated, the branding keyword has a competitive advantage when the whole marketing approach is complete.
Some of the other considerations to consider when choosing the domain name for SEO are:
- Include your brand name in the domain name
- Keep relevant keywords that reflect your website
- Choose a domain that is unforgettable
- Keep the domain name short and catchy
- Consider your location (If you’re from Canada, the .ca domain is better for local business SEO.)
- Avoid using hyphens and numbers in the domain name
Choosing a keyword domain does not guarantee your success in search results. The Google algorithm is much more sophisticated and only shows users results that are fair and match their search intent.
A keyword domain gives you many other benefits, but you miss a lot of things from a branding perspective. In addition, the registration of domains such as https://plumbingservices.sydney or similar does not guarantee your position in first place for the term “Sanitary Services Sydney”.
A domain name that perfectly reflects your brand / company plays an important role. And when it comes to competitive keywords, choosing the right domain name is just one piece of the puzzle.
Nifty Marketing Australia can help Australian businesses choose the right domain name for them. Just give us a call and we can help you get the most out of your domain name.