Anyone with limited SEO experience will recommend these two fabulous tools if this is what you are looking for best SEO tools: SEMrush and Ahrefs.

They are hands down the most efficient SEO tools for digital agencies looking to drive more traffic to their clients’ websites. Let’s take a closer look at these handy SEO tools and see how Ahrefs and SEMrush compare.

If you are looking for the most useful tools for agencies, read our article and you will see that Ahrefs and Semrush are the leading SEO tools with various premium services for their clients to achieve the desired SEO goals.

Ahrefs versus SEMrush: Which Tool Is Better For Your Digital Agency To Meet All Of Your SEO Needs? Both have unique features and several premium digital agency SEO services to drive more traffic. Read on to find the right tool for your SEO needs.

Below we compare Ahrefs and SEMrush in terms of:

  • user interface
  • Keyword data research
  • Position tracking
  • Competitive analysis
  • Pricing policy

user interface

While they have similar dashboards, there are a few differences in how they are viewed. It seems that at first glance, Ahrefs’ dashboard seems less complicated than that of SEMrush.

Ahrefs has a main menu and search bar at the top, and detailed analysis on the rest of the page. A tooltip also helps you understand something that is not clear. All you have to do is move your marker over it. It’s more of a configuration process before you start using it and ask your desired keywords, domains, and competitors.

On the flip side, SEMrush packs more tools and data onto every screen, but first you need to learn where to click to find what you’re looking for. There are several drop-down menus and sidebars that guide you. Once you know how to use the interface it is very easy to read the analytics and check your site out.

It also provides a quick start for analysis with a direct direction to the dashboard, including customer service resources.

Keyword data research

Since keyword research is the most important trait in search engine optimization, using the best tool is also crucial for digital agencies to understand how the target audience searches for content on their website. They are both commendable for their keyword research skills.

Both Ahrefs and SEMrush provide detailed information on the difficulty of a keyword, its search volume, the ranking of the websites and related keywords. The difficulty level of a keyword is represented in SEMrush by a percentage value, while in Ahrefs it is represented as a numerical value of 100. Both indicate that a higher score indicates a higher difficulty.

SEMrush named its keyword research tool Keyword Magic Tool, the largest keyword database with 20 billion keywords. When you search for a keyword, you will see a comprehensive list of suggested keywords with metrics.

It also offers topic research that suggests content ideas including headings, questions, and searches on the topic you write in the search bar.

Among the Ahrefs alternatives, the Keyword Explorer tool generates keyword suggestions for the parent topic and sends keyword metrics consisting of search volume, difficulty level or CPC.

The database contains more than 10 billion keywords. Therefore, SEMrush can double the Ahrefs keyword database. This can be a reason to choose SEMrush for this feature. Most of the award-winning SEO agencies use both tools to compare their volumes and find different keywords.

Semrush vs.Ahrefs: Position tracking

To observe the general visibility of your website in search results, SEO tools keep track of your position in SERPs of all targeted keywords. So you can see what works and what doesn’t.

As one of the SEMrush alternatives, the location tracking tool lets you view mobile and local leaderboards to keep track of your website’s visibility. It also shows the positive and negative impact keywords related to the increased or decreased rankings of your website.

Ahrefs also has The Rank Tracker which allows you to keep track of the target keywords in multiple places with a history graph that shows keyword progress over time. In terms of location tracking functionality, both tools are very useful in similar analyzes that provide detailed and accurate data.

Competitive analysis

Finding the keywords that are effective for your competition will provide you with valuable information to help you improve your website through the right strategy. It will be very easy to take some of the top keywords and place them in your content. Both tools offer similar capabilities for competitor analysis.

SEMrush has a tool called Keyword Gap that can be used to compare your website to others and display a list of popular keywords on other websites with information about each keyword’s search volume.

Also, the Market Explorer module will display other websites and articles similar to what you are looking for. You can use this feature to check and spy on your competitors.

Ahrefs also offers a domain comparison tool with which you can compare max. 5 websites including yours to compare them all side by side. The comparison results are given with metrics such as images, backlinks or domain ratings.

However, Ahrefs does not suggest any further step to improve your website and outperform others. So SEMrush seems to be more efficient when you need competitor analysis for your website.

Semrush vs.Ahrefs: Pricing

While there are some beginner SEO basics that you need to know especially if you are new to the industry, you need an effective SEO tool that will increase your website traffic and visibility. At this point, you need to choose one based on its value for money.

SEMrush offers a 7-day free trial and the following plans at a 16% discount if you pay annually:

  • Pro $ 99.95
  • Guru- $ 199.95
  • Business – $ 399.95

Semrush pricing table

Plans and pricing for Ahrefs are as follows:

  • Lite: $ 99
  • Default: $ 179
  • Intermediate: $ 399
  • Agency: $ 999

Ahrefs price table

If you’re into Ahrefs Lite vs. Think standard, it offers a 7-day trial for $ 7 for each plan. This gives you unlimited access for 7 days to learn which one is best for your SEO needs.

So when it comes to Semrush vs Ahrefs, it’s more about yours and your team’s habits. Both tools are perfect for keyword research, competitor analysis, and position tracking.

The best way to analyze them is to try both for your websites. Because you can compete in different industries or languages.