Why content creation is important to growing your business
from Adam | November 6, 2020
From small businesses to startups to large companies, there is a common goal: growth. No matter what stage your business is in, you will always strive for growth. To do that, your company needs to reach more people and keep them coming back time and time again.
One way to grow faster is in content. Nowadays, no matter how big or small you are, trading is online. In the midst of a global pandemic, we’ve learned that every business needs more than just an online presence, but an actual content strategy plan to stay afloat.
By providing valuable information about your company, more potential customers will be reached. And if you don’t answer your client’s needs, someone else will.
“Investing in personalized content is critical and will allow your company to reach new audiences, build trust and gain customers over time,” said Cristian Gonzalez, CMO at Key Content, a multilingual content agency.
Content is one of the most efficient ways to help your prospects buy your product or service. Good content marketing builds trust between your audience and your company, which leads to brand credibility, increased sales and improved reputation.
It’s a cycle. Content marketing can improve your domain authority if you regularly update and create high quality content to improve rankings and traffic. A high-ranking website is also considered trustworthy as the quality standards of Google and other search engines are getting stricter.
If you compare a content strategy that brings organic searches to your website every day versus a paid campaign, you will find that the content will stop showing once you end or stop the paid campaign. Good quality content doesn’t come cheap, but it will work for your business long after the initial investment.
Where do you start
First, you need to understand what your audience’s needs and weaknesses are, and how the content is changing.
Depending on where your audience is, you need to plan what type of content and where your audience will be engaging with it. If your target audience is asking questions on Google, consider creating articles to answer those questions. If your audience is on social media, the main content is video. If your audience listens to podcasts or asks Alexa, investing in audio content is a good idea.
Without information, it is difficult for your customers to get to know your company. By creating content, you can interact with the customer at every step of the journey. As your customers research your product or service and find answers to their questions, your company will become more trustworthy and generate more business.
As a collective, we’re watching more videos than ever before, podcast growth is exploding, and searches on Google are increasing by the minute. Creating consistent, relevant, and trustworthy content, whether it’s audio, video, or written articles, will benefit your business growth.
Depending on your industry, you might want to invest in content directly on social media. This will help you take advantage of the enormous social network ecosystems to reach thousands of people.
Additionally, posting your content on news sites and relevant websites in your industry can benefit your growth by targeting the audience and also some form of referral traffic to your website and help with your organic rankings.
Your content marketing should use your brand tone, be engaging, written to the highest quality with expertise, and targeted.