30 second summary:
- The popularity of dark mode web design and its acceptance by leading technology giants.
- How programmers and web developers became drivers of this change.
- The impact of dark mode web design on users and their eyes.
- How web design in dark mode results in lower battery consumption.
- Various guidelines are available online to take on this new topic.
- Search engines have nothing against the change and therefore do not have a negative effect on your SEO.
- User preferences, mood shifters, and why adding space is important.
Recently, the dark display mode for websites has gained wide popularity among users around the world. The followers are so strong that Google is currently bringing you the “Night Eye” feature that allows you to apply dark mode on any website as long as you are using Google Chrome as your browser.
However, its popularity is enhanced by many applications and web designs that use this new design feature exclusively so that users can enjoy the experience that is different from traditional web designs.
According to a recent report from Built With, around 1,028 websites have used Dark Theme to attract customers, 340 of which are live websites while 688 websites have used Dark Theme in the past. In addition, Get Polarized recently conducted surveys on various social media platforms to determine users’ preferences for dark mode or dark topic user interfaces.
It turns out that the majority of users gave an overwhelming response and agreed that the shift was noticeable.
With this information in place, let’s take a quick look at some of the top reasons why dark mode web designs are becoming increasingly popular.
1. Taken over by technology giants
To see Google as a precursor to dark mode would be too biased. In fact, many early home computers that used monochrome CRT monitors displayed greenish text on black screens. Recently, however, it was Windows Phone 7 in 2010 that reintroduced dark themes and backgrounds.
Right now we have major technology giants and popular domains that have actively adopted what is known as “night mode”, giving customers and their users the ability to change their display preferences as they choose.
These include big names like Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung’s One UI, Apple’s iPad and iOS 13, and the shadow mode Android 10, to name a few, that offer dark mode to users.
Together, these online platforms and businesses serve the majority of the planet’s urban tech population. Hence, there is no doubt that night mode has become a popular option for internet and smartphone users.
2. Influenced by developers and programmers
Source: Omg! Ubuntu!
While dark mode has become increasingly popular with users recently, people rarely realize that program developers and programmers who design the user interface, among other things, have been working on this for a long time.
In fact, this theme was the default look of most coding text editors in dark mode. In fact, some of the most popular coding text editors, including Atom, Sublime Text, Brackets, and Visual Studio Code, use dark themes.
Hence, it becomes pretty easy to understand why coders and developers can affect this transformation when you look at this perspective. According to a recent study published by Medium.com, over 70% of software developers use dark theme IDEs, and downloading dark themes is almost always one of the top 10 topics based on general demand.
3. Kind to the eyes of the user
It seems like biology is involved as dark topic preferences are further explored according to their impact on users and their eyes. The mechanics are simple. When we see light text on a dark screen, it puts more strain on the iris in our eyes. It has to widen a lot more than a white screen.
Therefore, in the dark viewing mode, the pupil of our eyes grows and requires more effort to focus on things.
This is further supported by statistics on astigmatism, which affects nearly 33% of the US population. At the same time, however, the dark mode is preferable if the reader is on a device in poor lighting conditions and does not want to read long blocks of text.
4th The boldness of text or just mood
While the argument for using dark text on a light background is pretty strong, the argument that it complicates the experience for some is also valid. This is because the majority of users spend their days staring at bright white screens that can cause digital eye strain.
Digital eye strain is defined as a group of vision problems that result from prolonged use of cell phones, computers, e-readers or tablets, to name a few. Therefore, many users find the change to be much more acceptable and enjoyable. This allows them to sink into the darkness and cocoon themselves with bright white light that makes people feel like they are staring straight into the sun.
While the dark theme doesn’t make the text bold, it creates the opposite reaction that makes letters bleed. Dark mode is more of a mood than just a feature. According to the latest Medium survey results, around 82.7% of respondents said they prefer dark mode on their devices.
5. Less battery consumption
At Android Dev Summit 2018, one of Google’s solutions for developers to reduce battery consumption was to introduce a dark user interface. Google researchers proclaimed that night mode could extend battery life.
That finding is shared in a story published by XDA Developers, which states that a dark topic can reduce battery consumption on AMOLED displays by up to 63%, even at maximum brightness. In addition, it must be taken into account that white pixels are actually more power-hungry and that brightness has a linear effect on both power consumption and battery life.
6th Lots of guides online
With dark mode becoming an increasingly common topic for users, it’s no wonder that today you can find various guides online that will help any application and software on your smartphone or browser change the user interface. This adds and shows how fanatical people can be when a trend hits them.
7th Search engines don’t mind
To understand the impact of the dark topic on search engine optimization, we need to consider the user experience. This is due to the fact that when it comes to search engine rankings, users and your website’s ease of use play a huge role these days. So if you are planning on going into dark mode, this must be done correctly.
The short answer to whether or not dark mode affects your SEO? The answer is NO, but that doesn’t mean we are neglecting users and unable to provide them with a user-friendly experience.
So, using a dark theme doesn’t mean that search engines like Google will punish you for it. However, it does matter whether you affect the user experience in any way.
8th. User preferences
We are all fairly aware of the fact that the majority of the audience rarely reads text online, as the most watched and popular forms of media are visual elements that can be broken down into either videos or images. Hence, user preferences play a role when it comes to the popularity of dark themed websites.
According to a recent study by Smart Insights®, 92% of marketers use video as an important part of their marketing strategy. In addition, it is estimated that in 2021, people will spend an average of up to 100 minutes a day watching online videos.
This is also supported by the results from Statista.com, where online video consumption is recognized as one of the most popular forms of internet activity in the world. Putting these studies into perspective, it is certain that dark topics work well with online video streaming sites.
No wonder YouTube and Netflix largely play a dominant role in the use of these dark tones.
9. A.Space is important
To conclude, I want to add that reading or viewing media that is closely related on a Night Mode themed website can be more difficult than on a more traditional white background website. Hence, it is strong advice to use more space between visuals and text when designing a dark-themed website.
While laws of science and medicine say; Otherwise, dark mode has immediately become popular with the masses. I prefer to define dark mode as a sense of mood rather than something deeper.
Hope this post has been able to give you some wonderful insight into why dark mode web designs have grown in popularity with users. If you have any further questions on the subject, feel free to share your feedback in the comments section below.
Amanda Jerelyn currently works as Marketing Manager at Dissertation Assistance, a perfect place for students to purchase academic writing services from experienced dissertation writers in the UK. In her free time, she enjoys practicing mindful yoga to keep herself fit and healthy.