Training is overlooked by many digital marketing agencies. You focus on hiring the right people and then just assume that everything else will be figured out along the way.
This is especially true for agencies that can focus solely on their results and want to impress clients.
The truth is, of course, the long-term commitment to training is extremely practical, and the world’s biggest brands are great at that. But what type of workout should you choose? How can you get the most out of your time and resources?
If you want to invest in one area of training for your entire agency, it should be digital skills – and that investment should be something that you keep going and making training a core part of your ongoing agency operations. Unsure? Let me explain why.
Customers expect further improvement
Succeeding as an agency means carefully cultivating strong customer relationships: maximizing the perceived value of everything you do, highlighting all of your great work, and putting mistakes or obstacles in context.
The longer you can keep a customer, the more valuable that customer becomes. They’re likely to pay significantly more, be less demanding, and give you the enthusiastic referrals that are so important to agency growth.
However, a lot is expected of those who are given a lot, so these loyal customers have higher standards of what they do: they want to see improvements across the board, to make sure you get better results, and to clearly show that you are you are not satisfied with resting on their laurels. Companies that don’t strive to get better will do a bad job sooner or later.
It’s cheaper than ever
It’s much easier to commit to an investment if it doesn’t break the bank, and that’s very relevant here as digital training doesn’t have to be expensive these days.
Instead of opting for offline courses with costly training materials and conferences with the associated travel expenses, you can invest in online courses, many of which are cheap or free through sites like Google Digital Garage.
There are also so many opportunities for trainees to pursue the areas of training that are most interesting to them without spending more than time and research.
Podcasts, for example, are immensely informative and can be enjoyed among other things: anyone who wants to stay up to date on developments in digital marketing can choose a suitable marketing podcast (like Marketing Speak) and fill their phone with the latest episodes. and listen at will.
Of course, you’ll need to devote some time to training, but with the average agency, customer hours fluctuate a bit regularly, so specific employees – or entire teams – should have at least a handful of free hours each month. Allow them to use this time for training and you won’t lose anything of importance.
Personal development is a desired benefit in digital agencies
Employees in thriving industries (and the digital industry continues to thrive even amid a pandemic) have more options than ever, and it encourages them to look beyond their salaries and place more emphasis on workplace perks – especially now that she would be working remotely Accepted worldwide as a practicable operating model (customer communication can be handled remotely, with occasional meetings taking place in coworking spaces).
For this reason, many professionals want to be supported in developing their skills: not only for their employers, but also for themselves. They want to make themselves more valuable as temporary workers and have more opportunities for the digital projects they pursue in their free time.
Providing them with training resources is a win-win: they become more productive and get what they want.
The digital world is moving fast
Perhaps most importantly, you should continually invest in digital training as skill stagnation is a big problem.
You can stand at the top of your game for a moment, relax for a month or two, and suddenly find that several agency tools have been replaced, a new social media network has dominated, and Google has released an extensive search update.
This affects almost all modern types of business, including agencies. Businesses typically aren’t eager to replace their longstanding agency relationships, but as mentioned earlier, they don’t hesitate to take action if they decide they are no longer paying for industry-leading expertise. There is no shortage of agencies regardless of the variety.
Accordingly, not only the newcomers in your team have to work on their skills, but everyone in your agency. You can be sure that your main competitors are constantly looking for new ways to achieve their digital marketing goals, for example, or to make their internal communications more efficient – and if you can’t keep up, your customers will go elsewhere.
In this post, we’ve outlined the main reasons why you should invest heavily in digital training. If you haven’t made digital training a priority, now is the time to fix this mistake.